:MINT was selected to revitalize the Harvest Inn St. Helena, a charming Napa Valley resort nestled in lush landscapes and art installations, with a refreshed brand look and voice to align with its new hospitality approach. This project involved developing an elegant brand identity and design solutions across print and digital platforms.
In my role as a designer at :MINT, I designed brand materials such as the new Harvest Inn logo, iconography, style guidelines, marketing collateral; established hands-on design ownership in collaboration with our client; implemented stakeholder feedback after brand strategy workshops; articulated concepts and designs at client meetings.
Scope
Brand Identity
Printed Collateral & Production
Brand Values & Messaging
Credits:
Agency - Creative:MINT
Client - Woodside Hospitality Group
Creative Direction: Calvin Jung