As Dorai's Associate Creative Director, I led a comprehensive packaging overhaul encompassing 20+ products and 50+ boxes, focusing on creating a cohesive brand experience and improving user functionality. This involved establishing a unified brand aesthetic to strengthen the customer's physical impression and developing a scalable type hierarchy system to support future product expansion.

In my role, I worked closely with the Operations and Product teams to ensure all designs met manufacturing, regulatory, accessibility and sustainability standards; consolidate and simplify care cards with technical drawings and assembly instructions that effectively communicate technical information and enhance the user experience; contribute to material selection and sample testing for cardboard boxes, Pantone color matching, tissue paper, packing tape, craft papers, stickers and brand cards.