As Dorai's Photo Art Director, I shaped the brand's visual narrative through lifestyle, studio, and video assets that showcased the style and function of the brand’s 20+ products. Through careful preparation and on-set direction, I maintained a cohesive visual identity across all platforms, including social media and e-commerce.

In my role, I managed all aspects of photo production, from assembling a crew of assistants, photographers, and talent tailored to each project's requirements; creating detailed shot lists for campaigns, strategically supporting key dates, product launches, and multi-channel needs; to actively overseeing post-production and ensuring on-time, on-budget delivery.

Scope

Photo Art Direction
Product & Set Styling
Shoot Planning & Coordination
Photo Editing & Retouching

Credits:

Photography - Erin Thunell, Steph Kirk, Kate Osborne
Video - Tyler Murray, Social Paragon
Styling - Jen Paul, Allison Baddley, Elsa Riboldi
Assistance - Jenny Dieng, Madi Garriott, Grace Garriott

Application

Site - Homepage

Email - Post-Purchase Flows, Evergreen, Blog Roundups

Behind the Scenes

  • Our dedicated prop stool

  • Reviewing photo direction

  • Fresh props for our transitional Spring shoot

  • Madi & Haili enjoying downtime during our brand video shoot

  • Reviewing images with Photographer Kate Osborne and Stylist Allison Baddley

  • On set at Studio Noire with Steph Kirk

  • Talent of the day waiting for her moment

  • Discussing final shots with Videographer, Tyler Murray

  • Studio prop haul

  • Erin Thunnell photographing Casey Macula in Park City, UT

  • The moodboard for our experimental studio shoot with Allison Baddley

  • Switching out props for a variety of product use cases

  • Model Jamie Crandall between shots