At Shutterfly, I was a versatile Designer contributing to a wide range of projects across multiple brands, including Shutterfly, Shutterfly Kids + Pets, and The Wedding Shop by Shutterfly.
My responsibilities spanned from hands-on photo production with the Shutterfly Photo Team; assisting in post-production and retouching, managing Shutterfly's extensive photo library on the Digital Asset Management (DAM) system.
I produced both static and animated creative for a diverse range of channels, including landing pages, subcategories, email campaigns, app store (Android & iOS) paid ads, and social media content; designing assets for the AnythingFly’s multi-channel campaign that aimed to redefine gift-giving, reaching millions of customers with Shutterfly's first TV spot in three years; and producing direct mail marketing for product launches.
Scope
Digital Design - Static & Motion
Print Catalog Design
Photo Production & Organization
Credits
Creative Direction - Beth Ruggiero
Art Direction - Gabi Anderson, Andrew Kim, Li Qiu
Design Management - Kasey Noe, Nikki Decker
Co-Designers - Sara Lai, Consiglia Iovine, Esther Yoon, Molly Eichten
Copy - Kat Martitsch, Callaghan Kennedy, Katie Walter, Stephanie Lederer